RCKY: Rocky Brands, Inc. - Summary | Jitta

Rocky Brands, Inc.

NASDAQ:RCKY

Price
$52.35
Loss Chance
40.6%
7.22JITTA SCORE
7.20%Over Jitta Line
Jitta Ranking
226 / 4,597
Grow your money with Jitta Ranking. See details.
HISTORICAL JITTA SCORE
Jitta Factors
Growth Opportunity (78)
Recent Business Performance (86)
Financial Strength (85)
Return to Shareholders (53)
Competitive Advantage (53)
Jitta Signs
Revenue and EarningConsistent
Recent Business PerformanceEarning Growth Last Year
Operating MarginExpansion
Debt LevelLow Long Term Debt
Cash Conversion CycleMore than 120 days
Key Stats
Jitta Score
Jitta Line
7.22
7.20%
Footwear
7.25
10.55%
7.67
154.41%
6.40
308.16%
COMPANY DESCRIPTION
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through three segments: Wholesale, Retail, and Military. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including rockyboots.com, georgiaboot.com, durangoboot.com, lehighoutfitters.com, lehighsafetyshoes.com, slipgrips.com, and 4eursole.com; Rocky outlet store in Nelsonville, Ohio; and retail stores. The Military segment focuses on building footwear contracts with the U.S. military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.