DSP: Viant Technology Inc. - Summary | Jitta

Viant Technology Inc.

NASDAQ:DSP

Price
$6.75
Loss Chance
44.4%
4.52JITTA SCORE
83.24%Under Jitta Line
Jitta Ranking
8 / 261
128 / 5,003
Grow your money with Jitta Ranking. See details.
HISTORICAL JITTA SCORE
Jitta Factors
Growth Opportunity (53)
Recent Business Performance (77)
Financial Strength (60)
Return to Shareholders (43)
Competitive Advantage (51)
Jitta Signs
Debt LevelLow Long Term Debt
Recent IPOLess than 3 years
Operating MarginDeclined
Recent Business PerformanceEarning decline 71.08% in the last year
Key Stats
Jitta Score
Jitta Line
4.52
83.24%
3.61
> 1,000%
Application Software
4.19
27.27%
4.71
44.66%
6.90
30.41%
COMPANY DESCRIPTION
Viant Technology Inc. operates as an advertising technology company. It provides Adelphic, a cloud-based demand side platform (DSP) that enables marketers and their advertising agencies to plan, buy, and measure advertising across channels, including desktop, mobile, connected and linear TV, in-game, streaming audio, and digital billboards. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Household ID, a household profile that provides customer data insights and optimized bid decisions for target audiences, accurate reach, and frequency management across omnichannel supply; World Without Cookies software to manage reach and frequency at the household level; and Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; onboarding data integrations provides marketers with high match rates to audience insights for segmentation, targeting, and measuring outcomes; and self-service interface that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies. The company was founded in 1999 and is headquartered in Irvine, California.