HKG:1860

Mobvista Inc., together with its subsidiaries, engages in the provision of advertising and marketing technology services required to develop the mobile internet ecosystem in Singapore, the Asia Pacific, and internationally. It operates through Ad-tech (Advertising Technology Business) and Mar-tech (Marketing Technology Business) segments. The company offers mobile advertising services through a programmatic advertising platform and affiliate ad-serving platform; mobile application data analytics service through SaaS platforms; and cloud-native technology services, as well as develops and sells customized data analytics software. It also provides Mintegral, an AI-driven programmatic advertising platform that aggregates traffic from various fragmented apps and provides advertisers with programmatic advertising and traffic monetization services; nativeX, a non-programmatic advertising business platform that covers global medium and long-tail media in the form of an advertising network, which can acquire users for global advertisers; GameAnalytics, a SaaS-based in-app data analysis tool and an analytics platforms for mobile, Roblox, PC, and VR games, that provides game developers, studios, and publishers with in-depth analysis, insights, and market intelligence; and SolarEngine that offers data collection and mining for customers to conduct advertising delivery data analysis, data management, intelligent material analysis, cloud computing resource optimization, etc. Mobvista Inc. was founded in 2013 and is headquartered in Singapore.