AUS:DDT

DataDot Technology Limited, together with its subsidiaries, engages in the manufacture and distribution of asset identification, management, protection, and authentication solutions in Australia, Europe, Asia, and internationally. It operates through three segments: OEMs and Distributors, Data TraceID, and Direct Business and Consumer Sales. The company offers DataDotDNA polymer and metallic microdots; Property Vault, a digital platform which provides asset registration, theft reporting, and recovery services; and DataTraceID authentication solutions that provides brand protection technologies and services. It also provides theft deterrence solutions to combat asset and equipment theft; and authentication solutions for liability reduction, warranty claims, counterfeit detection, track and trace, grey market/diversion, supply chain management, enhanced packaging, retail loss prevention, credentials/ID cards, and document security. In addition, the company offers DataDotDNA National Register, a law enforcement solution that allows customers to verify the original owner of assets protected by DataDotDNA. It sells its products to governments, police, insurance, and other companies within the automotive industry through a network of distributors. The company sells directly to business and consumers through online, retail, and dealers. DataDot Technology Limited was incorporated in 2000 and is based in Brookvale, Australia.