NYSE:BBCO

The Better Being Co. manufactures, markets, distributes, and retails branded nutritional supplements and other natural products in the United States and internationally. Its products include vitamins and minerals, herbs, specialty formulas, personal care products, liquid nutritional products, homeopathics, functional foods, and other products in various formulations and delivery forms, such as capsules, tablets, soft gels, chewables, liquids, creams, sprays, powders, and whole herbs. The company markets and sells its products under the Solaray, KAL, Zhou Nutrition, Heritage Store, Zand, and Dynamic Health brand names. It also owns neighborhood natural food markets, which operate under the trade names of The Real Food Company, Thom's Natural Foods, Cornucopia Community Market, and Granola's; and health food stores, which operate under various trade names, including Fresh Vitamins and Peachtree Natural Foods. The Better Being Co. sells its products directly to or through domestic and international distributors, to health and natural food stores, mass retailers, third-party e-commerce marketplaces, professionals, and supermarkets. The company was founded in 1993 and is headquartered in Salt Lake City, Utah.